Highlite distribution center aerial photo

Highlite

Highlite is an international distributor of entertainment and event technology, with brands such as Infinity, Showtec and Wentex. Professional lighting, audio equipment and stage technology — sold to dealers worldwide. We built a completely new Hyvä frontend with a multi-brand approach on their existing Magento 2 platform.

A brief overview

Check icon
Frontend: Hyvä
Check icon
Checkout: Luma Checkout (Hyvä-compatible)
Check icon
Search: Tweakwise & Klevu
Check icon
CMS: Magezon Page Builder (soon Hyvä CMS)
Check icon
Industry: Entertainment & event technology (B2B)

What we have done

The project started with setting up a solid foundation: CI/CD pipeline via GitLab, linting with GrumPHP, and preparing the existing codebase for a new Hyvä frontend. We developed a completely new design on Hyvä with Tailwind CSS, including custom fonts, a style guide and brand-specific colors.

One codebase, multiple brands

Highlite sells under different brands that each have their own look and feel. We built a multi-brand theme architecture with a shared Infinity base theme and brand-specific child themes for Showtec and Wentex. Each brand gets its own look — custom fonts, colors and layout choices — without code duplication.

Rich product pages

Professional event equipment demands more than just a photo and a price. We built product pages with an extensive image gallery including Vimeo video integration, downloadable attachments, product specifications and a related products slider. Product series get their own overview page so dealers can quickly browse the complete range.

Content with Magezon Page Builder

The marketing team manages landing pages, blog articles and news items via Magezon Page Builder. We made all Magezon blocks Hyvä-compatible and created a safelist for Tailwind classes so the visual editor works seamlessly with the theme. CMS Page Hierarchy ensures structured content pages. Soon this page builder will be replaced by Hyvä CMS.

Dealer Finder

As a distributor, Highlite sells via dealers. We implemented a store locator with Google Maps integration, geocoding, filterable search results and a responsive layout. Dealers are easy to find based on location and product category.

Performance and monitoring

With imgproxy for optimized images, preloaders for faster initial load times and RUMvision for Core Web Vitals monitoring, we keep performance in check. Google Tag Manager tracks user behavior, and Consent Mode v2 ensures GDPR-compliant tracking.

What's coming