Brand kit.
The elgentos logo, colors, typography and tone of voice. One source for anyone building or designing with our brand.
One brand, applied consistently.
Use this page as the reference for logo, color and type. The tokens below come straight from our design system, so what you see here is what the site uses.
Logo and mark
The wordmark is the default. The standalone mark (the "e" with the dots) is for avatars, favicons and spots where the full logo does not fit.
Do
- Always write "elgentos" lowercase.
- Keep clear space around the logo, at least the height of the mark.
- Use white on navy, and navy on light or orange.
Don't
- Do not stretch, rotate or recolor the logo.
- No drop shadow or outline on the logo.
- The square dot stays sharp, no rounded corners.
Color palette
Navy is the dominant surface, orange is the single strong accent. Sky and tan soften section breaks. Never put orange directly next to sky without navy in between.
Core
Navy scale
#0d0a1b
#151225
#1f1b35
#2b2647
#3a3458
Neutrals
#ffffff
#f6f4ef
#f2f0ea
#e6e3db
#d0ccc2
#a8a49a
#6e6b63
#45423c
#0a0712
Manrope
Manrope carries everything: display, headings and body. JetBrains Mono is the mono slot for code. The wordmark itself is a bespoke drawn typeface and is never recreated with a web font.
abcdefghijklmnopqrstuvwxyz 0123456789
Weights
Type scale
12px, 700, uppercase, 0.14em tracking, orange-dark.
The orange dot belongs only at the end of hero headlines, never on body or buttons.
Spacing, radii and shadows
Spacing
4px base. Sections breathe at 96px.
Radii
6px is the default. Near the logo everything stays sharp.
2px
4px
6px
10px
16px
Shadows
Navy-tinted, restrained. Never black.
Lucide
Icons come from Lucide. The 1.75px stroke with rounded ends matches the chunky grotesk of the logo. Color inherits currentColor; orange only for emphasis.
Down to earth, technical, partner.
We write like a technical partner, not a sales pitch. Dutch first, English second. Short sentences, technical terms in English.
Casing
Always "elgentos" lowercase, with the square dot trailing it.
Person
"We" for the team, "you" for the client. No corporate tone.
Tone
Pragmatic, confident, dryly friendly. Never hypey.
Emoji
No. An arrow in a CTA is fine.
We build custom Magento solutions with a focus on B2B.
Want to talk about your brand?
Looking for a new Magento partner? Coffee's on in Groningen — or call us at 050 700 15 15.