Brand kit.
The elgentos logo, colors, typography and tone of voice. One source for anyone building or designing with our brand.
One brand, applied consistently.
Use this page as the reference for logo, color and type. The tokens below come straight from our design system, so what you see here is what the site uses.
Logo and mark
The wordmark is the default. The standalone mark (the "e" with the dots) is for avatars, favicons and spots where the full logo does not fit.
Do
- Always write "elgentos" lowercase.
- Keep clear space around the logo, at least the height of the mark.
- Use white on navy, and navy on light or orange.
Don't
- Do not stretch, rotate or recolor the logo.
- No drop shadow or outline on the logo.
- The square dot stays sharp, no rounded corners.
Color palette
Navy is the dominant surface, orange is the single strong accent. Sky and tan soften section breaks. Never put orange directly next to sky without navy in between.
PMS values are the closest Pantone Solid Coated color to the hex, for print. Check them against a Pantone swatch book before you print.
Core
Navy scale
#0d0a1b
PMS 276 C
#151225
PMS 5255 C
#1f1b35
PMS 4147 C
#2b2647
PMS 3524 C
#3a3458
PMS 5265 C
Neutrals
#ffffff
Paper, no ink
#f6f4ef
PMS 9285 C
#f2f0ea
PMS 9043 C
#e6e3db
PMS 9080 C
#d0ccc2
PMS 9082 C
#a8a49a
PMS 9084 C
#6e6b63
PMS 10395 C
#45423c
PMS 8625 C
#0a0712
PMS Black 6 C
Manrope
Manrope carries everything: display, headings and body. JetBrains Mono is the mono slot for code. The wordmark itself is a bespoke drawn typeface and is never recreated with a web font.
abcdefghijklmnopqrstuvwxyz 0123456789
Weights
Type scale
12px, 700, uppercase, 0.14em tracking, orange-dark.
The orange dot belongs only at the end of hero headlines, never on body or buttons.
Spacing, radii and shadows
Spacing
4px base. Sections breathe at 96px.
Radii
6px is the default. Near the logo everything stays sharp.
2px
4px
6px
10px
16px
Shadows
Navy-tinted, restrained. Never black.
Lucide
Icons come from Lucide. The 1.75px stroke with rounded ends matches the chunky grotesk of the logo. Color inherits currentColor; orange only for emphasis.
Down to earth, technical, partner.
We write like a technical partner, not a sales pitch. Dutch first, English second. Short sentences, technical terms in English.
Casing
Always "elgentos" lowercase, with the square dot trailing it.
Person
"We" for the team, "you" for the client. No corporate tone.
Tone
Pragmatic, confident, dryly friendly. Never hypey.
Emoji
No. An arrow in a CTA is fine.
We build custom Magento solutions with a focus on B2B.
Need anything else?
Looking for a new Magento partner - or no platform at all yet, and a parts process that runs on email? Coffee's on in Groningen - or call us at 050 700 15 15.
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