Last March, we attended the Webwinkel Vakdagen, where we spoke with partners, customers, and other e-commerce professionals. One topic kept coming up in multiple conversations: Bricks. But what exactly is Bricks, and why is it so popular?
What is Bricks?
Bricks is an accelerator a pre-built foundation that enables us to rapidly develop B2B commerce platforms. You benefit from a fast time-to-market, while retaining full ownership of your platform and data. In addition, you maintain the flexibility to further develop and add new functionalities as your organization grows. The advantages of SaaS, without the drawbacks.
The 5 advantages of Bricks
Bricks offers various advantages. Below, we highlight the five most important ones
1. Faster B2B commerce platform
Every organization wants a B2B commerce platform that runs quickly and smoothly. Bricks helps achieve this. While many page builders rely on heavy and unnecessary code, Bricks uses cleaner HTML output, fewer external scripts, and shorter loading times.
This results in a better user experience (UX), lower bounce rates, and higher conversion rates. A fast platform is not only more pleasant for visitors, but also directly contributes to better business results.
2. Lower costs
A B2B commerce platform is often a significant investment. Bricks helps reduce long-term costs. Thanks to its efficient structure and lower dependency on external plugins, there are fewer maintenance costs and less risk of technical issues.
This leads to less management, lower costs, and a more stable platform.
3. Faster time-to-market
Building a B2B commerce platform or making changes to pages often takes a lot of time. With Bricks, changes can be implemented more quickly, making it easier to keep your platform up to date.
This allows you to launch new pages faster and respond more effectively to customer needs and market developments.
4. Greater flexibility
You are less dependent on a developer for small adjustments. With Bricks, you can easily update content and make changes yourself whenever needed.
This gives you more control over your e-commerce platform and enables faster optimization and experimentation.
5. Better SEO and visibility
Thanks to faster loading times and a cleaner codebase, webshops built with Bricks often perform better in search engines. This contributes to higher rankings in Google and more organic traffic.
For businesses, this means less reliance on paid advertising and more sustainable growth in online visibility.
When is Bricks suitable or not?
Bricks is not the right choice for every webshop. The platform is particularly interesting for organizations that want to move quickly while maintaining full control over their webshop.
If you are working with a highly complex custom solution or a heavily integrated e-commerce platform, another approach may be better suited to your organization.
What does Bricks mean for your total costs?
By working with an accelerator like Bricks, costs shift from customization and complexity to a stable and predictable foundation. In the example below, you can see how the Total Cost of Ownership (TCO) develops over three years.