What do we mean by customization?

Customization means not reinventing the wheel, but adding value where it really matters.

Every store is different. In many cases, it involves customization. But that doesn't mean we don't use what's already available. We are obviously not going to reinvent or rewrite the shopping cart, just like we don't do that with all the other common parts of a store. That is why we use the e-commerce framework Magento / Adobe Commerce, which allows us to set up all the basic functionalities of a store cost-effectively.

And then the real work begins. Value-added work. What makes your store different from the competition? What functionalities do you add to create a special buying experience? How do you entice the customer to order from you?

The answers to these questions are very diverse, so customization is often required to build exactly what makes you stand out from the competition.

Think for example of product configurators, order lists, specific order flows, personalization, e-mail automations, ERP links, PowerBI reports, etcetera.