Haibu is the ideal wholesaler for hair and beauty products. We helped them with the makeover of their web shop.

Haibu is the wholesaler for hair &amp; beauty professionals. Haibu likes to make sure that you as a professional have everything you need to help your customers in the best possible way. And when we say you'll find everything, we mean everything.

You'll find well-known brands like L'Oréal, Schwarzkopf and Goldwell, as well as more exclusive brands like GLYNT, Mediceuticals, Shu Uemura, Alterna, SLA Paris, Elleure and Convex Master. Sharp prices and usually same day shipping. 

Haibu offers you lightning fast and reliable delivery and a wide assortment with more than 180 brands. And all at the most competitive price! Haibu is for the hairdressing professional who enjoys every day in the salon.

A brief overview

Haibu's old web shop was too slow and did not always work. Because of the instability, they also didn't dare to make any changes. We took a thorough look at everything and created a stable, fast and efficient base. Now there is plenty of room to continue developing with confidence.

By solving problems with the menu, we were able to make the web shop as much as 10 times faster. Where the checkout used to take about 30 seconds, it now takes about 10 seconds. Also, they can now handle almost 10 times as much traffic. It has immediately increased sales.

If we make a change and put it live, the website will just stay online. This is because we have a zero downtime policy. The changes are thoroughly tested beforehand. If the change does not work properly, we can restore the old situation in no time.

We always thoroughly dig through the code of a webshop. This time, we found an error that caused poor performance and unnecessary use of web space. We fixed the error in the code and were able to reduce Haibu's hosting costs by a factor of 3 percent.

We worked towards the transition from Kapperskorting.nl to Haibu for about six months. That made the actual transition quite exciting for customers. With a push of a button in the early morning, we launched everything flawlessly. That creates extra confidence in the cooperation. 

Headless CMS integration with Prismic and Magento 

For this project, we also chose to implement the headless CMS Prismic for the landing pages, content pages, USPs, callouts and blogs. You can read more about our Prismic and Magento integration here.

Continuous Integration (CI) and Continuous Delivery (CD).

In this project, we applied Continuous Integration (CI) and Continuous Delivery (CD). This allows us to streamline and automate processes. With CI/CD, we are able to contribute code and collaborate as developers through a shared codebase. The result: we can deliver and apply code faster and more error-free.

To test new features, we use disposable testing environments. This method increases productivity and enables customers to test, review and revise changes more quickly. If a change is successful, we apply it in the real webshop.

Of course, like all the shops we manage, this shop is built in Hyva. Hyva brings an awful lot to Haibu. 

Immediately upon launching the theme, the conversion rate already increased because of a major speed gain.

However, it's important to know that after the shop is built and launched, Hyva's power really floats to the surface. Building new features and implementing small changes that we get from abtest results takes a lot less time. This way, you will continue to benefit from switching to the Hyva theme for years to come.

Haibu - Hyva Implementation &amp; Optimization